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Showing posts with the label Web Development Hamilton

SEO vs PPC- Which One Is Better and Why

When it comes to digital marketing dollars, you may wonder which route to take. will you go for SEO or PPC? You can go to the top of the search engine with the pay-per-click campaign or create a more natural search engine marketing plan through Search Engine Optimisation. Is there any right or wrong answer? Can you do both? Before you decide, Web Development Hamilton services let you understand the pros of SEO and PPC. What is Search Engine Optimisation? While Google may change its algorithm from time to time which could change your rankings, SEO always comes down to providing a site that explains what trade does. Advantages of Organic SEO ·    Organic SEO turns out to be quite cost-effective when compared to a PPC campaign. When you do it correctly, SEO should cost you less than setting up and managing PPC. ·    Organic SEO is here to last. The properly searched site can keep a high position in the search result. It happens long after a PPC campaign get...

Three Reasons Why Your Marketing Firm Needs a Responsive Web Design

If you are yet to use a responsive web design, it is the moment to leave behind or catch up with your competitors. Did you ever try to view your site on your phone?    Web Development Company New Zealand says that it’s vital for you to have a responsive site. But, what does a responsive site look like? The responsive site does what is on the tin. It is the solution to the customer expectation that a site should look at its best. A responsive site should be the same on any device. The design of the site should respond to the user's preference. It adjusts to the different resolutions and sizes needed across devices. There is no longer the need to have a different desktop and mobile version of the site. Instead, you need one that responds and scales depending on what the user is on. Why do you need a responsive site for your marketing firm? There are a couple of reasons why your Marketing firm could benefit from Web Development Hamilton services. We don't want to...